Sterre Scholten

Critic
DISC Type : C

Manager at Koersmakers

Arnhem, Gelderland, Netherlands

Overview

Sterre Scholten is the Manager and founder of Koersmakers, a collective within ADG focused on sustainable employability. With a Master of Science from Vrije Universiteit Amsterdam, her work centers on championing skilled trade professionals. She has over 10 years of experience in project and change management, shaping and leading organizational teams.

Described by colleagues as a "strong team builder, " Sterre is adept at empowering people by respecting their individual strengths. She is a self-described ambitious professional who values togetherness and achieving results. Her interests include the World Economic Forum and IKEA.

She founded Koersmakers, an initiative providing practical career support and coaching to skilled workers, whom she calls the heart of the Dutch economy.

Personality Overview

Information Seeker

Precise

Negotiator

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Valuing Craftspeople
Her core philosophy is that skilled professionals are central to the economy. She advocates for providing them with greater appreciation, perspective, and support.
Sustainable Employability
Her professional focus is on keeping employees healthy, motivated, and productive through practical support like coaching, training, and career development.
Employee Experience
She speaks on how a strong employee experience, built on pride and feeling valued, directly translates into a superior customer experience, especially in B2B services.

Media Appearances

Sterre has no verified media appearances

Work History

4-2025
Manager at Koersmakers
1-2023
Kwartiermaker Mobiliteit & Duurzame Inzetbaarheid at ADG
2-2021
Business Developer at ADG
2-2020 - 2-2021
Program Manager ADG at ADG
4-2016 - 8-2018
Consultant at Kirkman Company

Education

2012 - 2013
Master of Science (MS) from Vrije Universiteit Amsterdam (VU Amsterdam)
2009 - 2012
Bachelor of Applied Science (BASc) from Vrije Universiteit Amsterdam (VU Amsterdam)

More Information

Social Presence :

Prographics :

Exp : 16 Location : Arnhem, Gelderland, Netherlands Job Level : Middle Designation : Manager at Koersmakers
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Insights For Selling To Sterre

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sterre is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sterre

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sterre move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sterre take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sterre

Personality Compatibility


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