Steve Bradley

Harmonizer
DISC Type : SI

President at Sonlight Communications

Fair Oaks, California, United States

Overview

Steve Bradley is a telecommunications executive with over 40 years of experience, currently serving as the CEO of Maxcom Fiber Optic Products and President of Sonlight Communications. He specializes in taking complex, large-scale fiber optic and CATV projects from concept to completion. Colleagues describe him as knowledgeable, dependable, and a positive leader.

Outside of his executive roles, Steve is deeply invested in his professional community. He actively promotes networking events and activities for the SCTE (Society of Cable Telecommunications Engineers) Sierra and Golden Gate Chapters, indicating a passion for fostering industry connections.

He possesses a comprehensive "A to Z" background in CATV, CCTV, and Broadcasting, giving him a uniquely holistic view of the industry.

Personality Overview

Adaptive

Risk-Averse

Friendly

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Fiber Optic Solutions
As CEO of a fiber optic equipment company, he is an expert in network design, manufacturing, and engineering support for fiber transport solutions.
Complex Project Management
His career is defined by managing large-scale technical projects, from initial concept to final implementation and budgetary oversight.
Industry Networking
He actively promotes events for the SCTE Sierra Chapter, showing he values building community and professional connections within the telecommunications field.

Media Appearances

Steve has no verified media appearances

Work History

2-2009
President at Sonlight Communications
Chief Executive Officer at Maxcom Corp Fiber Optic Equipment
Director of Engineering at Comcast
Technical Manager at Commtemps Cable

Education

1997 - 1998
Diploma for Advanced Technician Certification - Honor Graduate from NCTI, Inc.
1979 - 1982
Mathematics from American River College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Fair Oaks, California, United States Job Level : Leadership Designation : President at Sonlight Communications
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Steve

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Steve take some risk or not?

  • They probably won’t put a lot at risk.

You And Steve

Personality Compatibility


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