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Steve Collette

Examiner · DISC type cs
Founder at East Brands
📍 Stratford, Prince Edward Island, Canada

Steve Collette is a franchise development leader with over 15 years of entrepreneurial experience and the founder of East Brands. He serves on the Board of Directors for the Canadian Franchise Association and is a respected speaker. Colleagues consistently describe him as energetic, passionate, and exceptionally knowledgeable about growing franchise systems across North America.

Outside of work, Steve is a dedicated husband, father, and coach who co-founded the holistic fitness company 3rd Degree Training with his wife, Pam. Their own personal health journey was the inspiration for the business. He also has a keen interest in philosophy, a subject he began studying in his 30s.

Unique fact: He started his fitness franchise after his own health transformation, which began at a point where he couldnt tie his shoes without losing his breath.

Read the full overview →
Experience
15 Years
Current Role
Founder
Job Level
Leadership
Location
Stratford, Prince Edward Island, Canada
Personality Overview

How Steve shows up

Late Adopter
Status Quo Seeker
Overcautious

They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Steve cares about

Franchise Development
As the founder of East Brands and a board member of the Canadian Franchise Association, his primary focus is on expanding franchise systems throughout North America.
Franchisee Success
He is passionate about empowering entrepreneurs and often discusses the key qualities of successful franchisees, emphasizing brand passion, coachability, and following proven systems.
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Career

Work history

8-2020
Founder
East Brands
4-2018 - 11-2023
Board Of Directors
Canadian Franchise Association
5-2010
C0-Founder
3rd Degree Training
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
University of Prince Edward Island
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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