Steve Collette

Examiner
DISC Type : cs

Founder at East Brands

Stratford, Prince Edward Island, Canada

Overview

Steve Collette is a franchise development leader with over 15 years of entrepreneurial experience and the founder of East Brands. He serves on the Board of Directors for the Canadian Franchise Association and is a respected speaker. Colleagues consistently describe him as energetic, passionate, and exceptionally knowledgeable about growing franchise systems across North America.

Outside of work, Steve is a dedicated husband, father, and coach who co-founded the holistic fitness company 3rd Degree Training with his wife, Pam. Their own personal health journey was the inspiration for the business. He also has a keen interest in philosophy, a subject he began studying in his 30s.

Unique fact: He started his fitness franchise after his own health transformation, which began at a point where he couldnt tie his shoes without losing his breath.

Personality Overview

Late Adopter

Status Quo Seeker

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Franchise Development
As the founder of East Brands and a board member of the Canadian Franchise Association, his primary focus is on expanding franchise systems throughout North America.
Franchisee Success
He is passionate about empowering entrepreneurs and often discusses the key qualities of successful franchisees, emphasizing brand passion, coachability, and following proven systems.
Holistic Wellness
He co-founded 3rd Degree Training, a fitness and nutrition company, with his wife based on their own transformative personal health journey and passion for wellness.

Media Appearances

Steve has no verified media appearances

Work History

8-2020
Founder at East Brands
4-2018 - 11-2023
Board Of Directors at Canadian Franchise Association
5-2010
C0-Founder at 3rd Degree Training

Education

Education details unavailable from University of Prince Edward Island

More Information

Social Presence :

Prographics :

Exp : 15 Location : Stratford, Prince Edward Island, Canada Job Level : Leadership Designation : Founder at East Brands
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Steve

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Steve take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Steve

Personality Compatibility


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