Steve Cooper

Observer
DISC Type : ci

Sales Consultant - Business Development at CROSS A Luxury Remodeling Firm

San Antonio, Texas Metropolitan Area, United States

Overview

Steve Cooper is a seasoned sales and business development professional with extensive experience in luxury remodeling and high-end automotive sectors, including Lexus and Audi. A graduate of The University of Texas at Austin, he is committed to building long-term, value-driven client relationships.

Outside of work, Steve is an avid follower of the electric vehicle market, particularly innovations from brands like Rivian. He values a positive mindset and believes strongly in the impact of small acts of kindness, often sharing motivational thoughts.

He operates by the personal motto: “Price becomes important only in the absence of Value. ”

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Electric Vehicles
He actively follows the EV market's growth, posting about charging infrastructure and his strong belief in the future success of brands like Rivian.
Value-Based Selling
His core philosophy is that value negates price concerns, focusing on creating unforgettable experiences and exceeding client expectations.
Luxury Remodeling
His current role and past experience at Swales Remodeling indicate a deep expertise in the high-end home renovation market.

Media Appearances

Steve has no verified media appearances

Work History

6-2023 - 12-2025
Sales Consultant - Business Development at CROSS A Luxury Remodeling Firm
2020 - 2023
Director of Business Development at Swales Remodeling
2018 - 2020
e-tron & Audi Brand Ambassador at Audi of America
2015 - 2018
Director of Business Development at Evoke Digital Marketing
2014 - 2015
Master Sales & Leasing Consultant at North Park Lexus at Dominion

Education

1982 - 1987
Communication and Media Studies from The University of Texas at Austin
Education details unavailable from Robert E. Lee High School in San Antonio

More Information

Social Presence :

Prographics :

Exp : 32 Location : San Antonio, Texas Metropolitan Area, United States Job Level : N/A Designation : Sales Consultant - Business Development at CROSS A Luxury Remodeling Firm
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steve

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Steve take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steve

Personality Compatibility


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