Steve DeZara

Enthusiast
DISC Type : i

C.E.O.- Co-Founder at Think Unlimited LLC

Greater Chicago Area, United States

Overview

Steve DeZara is a data-driven executive and CEO/Co-Founder of Think Unlimited, an AI-powered sales and marketing platform. With over 30 years in entrepreneurial roles, he specializes in leveraging technology for revenue growth, demonstrating a track record of scaling and transforming businesses in the home services industry.

Outside of his primary CEO role, Steve serves on the board of the Better Business Bureau. His career has been centered in the Chicago area, where he has been a long-time figure in the local business community. People who have worked with him describe him as a tough but fair negotiator.

He successfully grew a flooring company from $1M to over $80M in revenue before orchestrating its sale for 15 times its EBITDA.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

AI in Sales
He is the co-founder of Think Unlimited, which develops AI-powered platforms like ProspectsIQ and InsightsIQ to optimize lead scoring, assignment, and marketing for home service companies.
Data-Driven Growth
His entire career methodology is centered around using data analytics to understand consumer demographics, lower acquisition costs, and increase revenue per lead.
Home Services Industry
He has over 30 years of experience leading and growing companies in this sector, including flooring, interior remodeling, and now a technology provider for the industry.

Media Appearances

Steve has no verified media appearances

Work History

4-2019
C.E.O.- Co-Founder at Think Unlimited LLC
4-2003
Board Member at Better Business Bureau
8-2018 - 11-2021
Member of Board at Empire Today
2-2014 - 4-2019
CEO at Galaxie Home
2-2012 - 2-2014
CEO of Luna Flooring/Executive Consultant for Empire at Empire Today

Education

1983 - 1985
Education details unavailable from Drake University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Chicago Area, United States Job Level : N/A Designation : C.E.O.- Co-Founder at Think Unlimited LLC
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Steve

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Steve take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Steve

Personality Compatibility


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