Steve Ferris

Questioner
DISC Type : c

President at Graphic Systems

Minneapolis, Minnesota, United States

Overview

Steve is the President and Owner of Graphic Systems, a leading wide-format digital printer serving major retail brands. His unique background combines a law degree from Valparaiso University and an MBA from The University of Chicago. Colleagues describe him as creative, energetic, and innovative, with a history of managing large teams and budgets.

Outside of his executive role, Steve shows an interest in his alma maters, including the University of Wisconsin-Madison. A post he shared from Pope Francis suggests an appreciation for inspirational messages and leadership. His career path reflects a blend of analytical legal expertise and entrepreneurial drive.

He founded his own law firm, representing clients in commercial transactions, intellectual property, and real estate.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Retail Branding
His company, Graphic Systems, specializes in creating large-scale retail graphics and displays for global brands, with the motto "Where Brands go Big".
Digital Printing Innovation
As a podcast guest, he discussed using advanced textured printing techniques to reproduce fine art, showcasing his interest in pushing the industry's technological boundaries.
Corporate Law
He has a Doctor of Law (JD), founded his own law office, and served as Associate General Counsel, advising on contracts, M&A, and intellectual property.

Media Appearances

Steve Ferris | Graphic Systems, Inc. | Email, President. Featured in Lead411

See Now

Work History

2017
President at Graphic Systems
2010 - 2017
Attorney at Ferris Law Office
1999 - 2010
Managing Director at Aon
1993 - 1999
Associate General Counsel at Schneider National

Education

1997 - 1999
Master of Business Administration (MBA) from The University of Chicago Booth School of Business
1987 - 1990
Doctor of Law (JD) from Valparaiso University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Minneapolis, Minnesota, United States Job Level : N/A Designation : President at Graphic Systems
URL has been copied!

Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Steve take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Steve

Personality Compatibility


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