Steve McClard

Wildcard
DISC Type : cis

Chief Creative Officer (CCO) at STUDSON

Portland, Oregon, United States

Overview

Steve has no verified overview

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

1-2025
Chief Creative Officer (CCO) at STUDSON
5-2024
Creative Director at Self-employed
1-1998 - 5-2024
Sr. Creative Director Nike at Nike, Inc.

Education

Bachelor of Fine Arts - BFA from Western Michigan University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Portland, Oregon, United States Job Level : Leadership Designation : Chief Creative Officer (CCO) at STUDSON
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Steve

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Steve take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steve

Personality Compatibility


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