Steve McCracken

Pioneer
DISC Type : Dis

Chief Executive Officer at McKinley Irvin

Greater Seattle Area, United States

Overview

Steve has no verified overview

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

1-2026
Chief Executive Officer at McKinley Irvin
1-2025 - 12-2025
Chief Operating Officer at McKinley Irvin
6-2023 - 12-2024
Chief Innovation and Strategy Officer at McKinley Irvin
5-2018 - 8-2022
Board Member & Fractional CFO at Substantial
11-2017 - 5-2018
Interim Chief Executive Officer at Substantial

Education

1989 - 1993
Bachelor of Arts (BA) from Occidental College
MBA Summer Courses from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Seattle Area, United States Job Level : Leadership Designation : Chief Executive Officer at McKinley Irvin
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Steve

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are generally fast movers and can take quick decisions
  • Can Steve take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Steve

Personality Compatibility


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