Steve Ruffini in

Steve Ruffini

Pioneer · DISC type sdi
Executive VP & CFO & Director at Village Farms International, Inc.
📍 Lake Mary, Florida, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
31 Years
Current Role
Executive VP & CFO & Director
Job Level
Leadership
Location
Lake Mary, Florida, United States
Personality Overview

How Steve shows up

Decisive But Friendly
Friendly But Fast
Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Steve cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2009
Executive VP & CFO & Director
Village Farms International, Inc.
8-2006 - 12-2008
COO/CFO
Performing Brands, Inc.
3-2001 - 12-2005
CFO
Hit Entertainment
1-1999 - 3-2001
CFO
Lyrick Corporation/RCL Enterprises
9-1993 - 12-1998
Treasurer
Lyrick Corporation/RCL Enterprises
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1983 - 1984
MBA
The University of Texas at Austin
1977 - 1981
BBA
SMU Cox School of Business
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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