Steve Ruffini

Pioneer
DISC Type : sdi

Executive VP & CFO & Director at Village Farms International, Inc.

Lake Mary, Florida, United States

Overview

Steve has no verified overview

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

1-2009
Executive VP & CFO & Director at Village Farms International, Inc.
8-2006 - 12-2008
COO/CFO at Performing Brands, Inc.
3-2001 - 12-2005
CFO at Hit Entertainment
1-1999 - 3-2001
CFO at Lyrick Corporation/RCL Enterprises
9-1993 - 12-1998
Treasurer at Lyrick Corporation/RCL Enterprises

Education

1983 - 1984
MBA from The University of Texas at Austin
1977 - 1981
BBA from SMU Cox School of Business

More Information

Social Presence :

Prographics :

Exp : 31 Location : Lake Mary, Florida, United States Job Level : Leadership Designation : Executive VP & CFO & Director at Village Farms International, Inc.
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Steve

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are generally fast movers and can take quick decisions
  • Can Steve take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Steve

Personality Compatibility


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