Steven Karlin

Examiner
DISC Type : cs

Senior Vice President, Marketing Science at Material

Los Angeles, California, United States

Overview

Steven has no verified overview

Personality Overview

Unexpressive

Process Oriented

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Steven has no verified topics they care about

Media Appearances

Steven has no verified media appearances

Work History

2-2003
Senior Vice President, Marketing Science at Material
2-2003 - 12-2022
SVP, Director of Trade-Off Analytics at LRW
12-2022
VP, Research Methods at LRW
Research Methods at Gemstar-TV Guide
VP, Research Methods at Harris Interactive

Education

1990 - 1992
MS from University of Chicago
1986 - 1990
BS from UCLA

More Information

Social Presence :

Prographics :

Exp : 23 Location : Los Angeles, California, United States Job Level : Leadership Designation : Senior Vice President, Marketing Science at Material
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Steven

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Steven take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Steven

Personality Compatibility


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