Stuart Pasternak, CPA, CA

Evaluator
DISC Type : DCS

Principal at The CFO Centre Canada

Greater Toronto Area, Canada

Overview

Stuart is a Principal with The CFO Centre Canada, where he provides strategic financial leadership to small and mid-market organizations. With over 30 years of experience as a CPA, CA, he specializes in M&A, business strategy, and performance management. Colleagues describe him as a detail-oriented, forward-thinking motivator with innovative ideas.

He is passionate about fostering professional communities, serving as the Toronto Regional Director for the CFO Leadership Council and as a TEC Canada Chair. Stuart is a former Chair of the Alzheimer Society of York Region, is married, and is the father of two university graduates.

Unique fact: Stuart has served as a financial expert at the Canadian International Trade Tribunal, contributing to the imposition of key tariffs.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

SME Growth
His career is focused on providing fractional CFO services to help small and mid-market organizations navigate financial challenges and execute growth strategies.
Executive Coaching
Identifies "Executive Coach" in his professional headline and is a TEC Canada Chair, where he mentors and inspires other business leaders to fulfill their potential.
Mergers & Acquisitions
Has extensive experience leading due diligence, valuation, negotiations, and deal structuring for M&A, including securing a $55 million acquisition line.

Media Appearances

Mindset and Mentoring Tips with Stuart Pasternak, Principal at The CFO Centre Canada. Featured in iVoox

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Stuart Pasternak - The CFO Centre Canada. Featured in The CFO Centre Canada

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Work History

4-2024
Principal at The CFO Centre Canada
10-2017
Regional Director at CFO Leadership Council
5-2024 - 9-2025
TEC Canada Chair at TEC Canada
1-2009 - 4-2024
Principal at PCI - Strategy I Performance I Results
10-2020 - 3-2024
Chief Financial Officer at Capital Sewer Services Inc.

Education

B.Com from University of Toronto
Fundamentals in Cash Management from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Principal at The CFO Centre Canada
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Insights For Selling To Stuart

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stuart is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Stuart

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Stuart move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Stuart take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Stuart

Personality Compatibility


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