Subba Ayyagari

Judge
DISC Type : Dc

Director Board Of Directors at SecurEnds

Jacksonville, Florida, United States

Overview

Subba Ayyagari is a technology executive with over 20 years of experience in the FinTech and SaaS sectors. As Chief Technology Officer at ICE Mortgage Technology, he focuses on transforming mortgage servicing through modern architecture and AI-driven platforms. People who have worked with him describe him as innovative, focused, and a great team player.

He is passionate about entrepreneurship, technology-driven value creation, and the growth of SaaS-based businesses. Subba is also involved in the local Jacksonville technology community, participating as a panelist and speaker at events like the UNF FinTech Symposium to share his industry insights.

He was previously recognized as one of Jacksonvilles Top 40 Business Talents.

Personality Overview

Fast But Wary

Quality Focused

Demanding

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Mortgage Servicing Tech
Leads strategy at ICE to transform mortgage servicing with modern architecture, intelligent automation, and AI/API/BI‑driven platforms.
FinTech Innovation
He is a frequent speaker and panelist at FinTech events, such as the one at the University of North Florida, discussing industry revolution.
SaaS Business Models
As a board member for SecurEnds, he provides expertise on SaaS technology product offerings and is passionate about their growth.

Media Appearances

Subba Ayyagari – Speaker Profile. Featured in ICE Mortgage Technology (mortgagetech.ice.com)

See Now

Welcome to the Board: Subba Ayyagari. Featured in SecurEnds Blog

See Now

Work History

9-2021
Director Board Of Directors at SecurEnds
4-2021
Chief Technology Officer, Servicing Technologies at ICE Mortgage Technology
6-2017
Head of Digital Engineering, Servicing Technologies at Black Knight
7-2008 - 12-2013
Vice President, Product Management, Mortgage Servicing Technologies at Black Knight
7-2006 - 7-2008
Technology Strategy Manager, Chief Technology Office, Mortgage Technology Division at FIS

Education

2012 - 2014
Executive MBA from Jacksonville University
1991 - 1995
Bachelor of Engineering (B.E.) from Anna University Chennai

More Information

Social Presence :

Prographics :

Exp : 27 Location : Jacksonville, Florida, United States Job Level : Leadership Designation : Director Board Of Directors at SecurEnds
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Insights For Selling To Subba

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Subba is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Subba

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Subba move?

  • They can take decisions very fast if you manage to convince them.
  • Can Subba take some risk or not?

  • The risks don’t matter much to them.

You And Subba

Personality Compatibility


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