Subhro Chakraborty

Examiner
DISC Type : cs

Chief Revenue Officer (CRO) at Locus

Bengaluru, Karnataka, India

Overview

Subhro Chakraborty is the Chief Revenue Officer at Locus, specializing in go-to-market strategy and driving rapid growth in the technology sector. An alumnus of the Indian Institute of Management, Calcutta, he has a proven record of scaling revenue and coaching leaders for sustainable change at companies like Adobe, Dell, and Capillary Technologies.

He is energized by exploring new leadership opportunities where he can apply his expertise to drive transformative growth and overcome market challenges. Subhro consistently demonstrates an ability to optimize operations and improve key business metrics like CAC and EBITDA.

During his time at Adobe, Subhro delivered 2X market growth for the Experience Cloud business over multiple consecutive years by revamping the sales strategy.

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Go-to-Market Strategy
Identifies himself as a GTM Strategist with a proven track record of developing and executing winning strategies to scale revenue and enter new markets.
AI in Logistics
Believes the transportation management market is growing with AI innovation and that Locus is positioned to lead with its end-to-end agentic capabilities.
Leadership Coaching
Acts as a "Sustainable Change Coach, " focusing on mentoring leaders to adopt more ambitious mindsets and drive organizational change.

Media Appearances

Subhro has no verified media appearances

Work History

5-2025
Chief Revenue Officer (CRO) at Locus
4-2023 - 4-2024
Chief Business Officer at Capillary Technologies
10-2018 - 3-2023
Vice President at Capillary Technologies
6-2014 - 9-2018
Head - Digital Marketing Solutions at Adobe
3-2011 - 5-2014
Regional Sales Director at Dell India Private Limited

Education

Post Graduate Diploma from Indian Institute of Management, Calcutta
Bachelor from Jadavpur University Calcutta

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Locus
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Insights For Selling To Subhro

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Subhro is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Subhro

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Subhro move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Subhro take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Subhro

Personality Compatibility


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