Subraneel Bose

Editor
DISC Type : CS

Senior Director - India Enterprise and PSU Business at HP

Bengaluru, Karnataka, India

Overview

Subraneel Bose is a Senior Director at HP, leading the Enterprise and Public Sector Undertakings (PSU) business in India. With extensive P&L management experience across IT hardware, software, and services, he is a technology enthusiast with a passion for leveraging AI. Colleagues describe him as a leader with strong strategic acumen, passion, and commitment.

Outside of his formal role, Subraneel is deeply interested in the practical applications of Artificial Intelligence and its implications for business, a passion he pursued through an executive program at the MIT Sloan School of Management. He is an avid technology enthusiast who follows emerging trends like the Metaverse.

He was awarded membership into the Lenovo AP President’s Club, an honor reserved for the top 2% of performers in the Asia Pacific region.

Personality Overview

Slow Buyer

Late Adopter

Sometimes Friendly

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI Business Applications
His current role involves driving AI-led solutions, and he completed an executive program on AI in business at MIT Sloan.
Enterprise Sales Leadership
He has a long and proven track record of leading large enterprise and public sector sales teams at HP, Lenovo, and IBM.
Hypergrowth Mindset
Describes himself as a leader who believes in hypergrowth and tenacity, consistently aiming for success in competitive environments.

Media Appearances

Industry Presentation by Subraneel Bose, Director, REL India (HP). Featured in YouTube

See Now

Work History

10-2024
Senior Director - India Enterprise and PSU Business at HP
7-2022 - 7-2024
Director & Head, Enterprise Business, India/SA at Lenovo at Lenovo
4-2022 - 6-2022
Director, Strategic Account Business, India/SA at Lenovo at Lenovo
7-2019 - 3-2022
Director- Very Large Enterprise Business, India/SA at Lenovo
12-2009 - 6-2012
Dy. General Manager - Business Development & Alliance, Public Sector at IBM

Education

2017 - 2018
Executive Program: Artificial Intelligence & its implications for business - Machine Learning from MIT Sloan School of Management
2012 - 2012
Executive Development Programme from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Senior Director - India Enterprise and PSU Business at HP
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Insights For Selling To Subraneel

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Use a presentation with information before getting into a live product walkthrough
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Subraneel is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Subraneel

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Subraneel move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Subraneel take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Subraneel

Personality Compatibility


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