Sudeep Rana

Critic
DISC Type : C

Director - Fintech Partnerships & Sales at Persistent Systems

United Kingdom

Overview

Sudeep is a results-driven Director of Business Development at Persistent Systems with over 15 years of experience in FinTech and banking. He specializes in driving revenue growth through strategic partnerships and has a deep expertise in financial crime compliance. He holds an MBA from IMI Delhi and has completed an executive leadership program at INSEAD.

Based on his public expressions, Sudeep appears to hold a deep appreciation for visionary and ethical leadership. He admires figures known for their integrity and philanthropic spirit, suggesting that these are principles he values in his own personal and professional life.

During his time at Tata Consultancy Services, he originated over $195M in total contract value and successfully closed $54M in deals.

Personality Overview

Information Seeker

Negotiator

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Fintech Partnerships
His current role is centered on leading and developing strategic FinTech partnerships with tier-1 ISVs like Finastra, Quantexa, and SymphonyAI to build differentiated solutions.
Financial Crime Compliance
This is a core area of his stated expertise, highlighted in his professional headline and experience within the banking and financial services sectors.
Cloud Sales Accreditation
He recently shared obtaining new sales certifications from Amazon Web Services (AWS) and Zscaler, indicating a current focus on cloud-based technology sales and partnerships.

Media Appearances

Sudeep has no verified media appearances

Work History

1-2025
Director - Fintech Partnerships & Sales at Persistent Systems
4-2021 - 1-2025
Business Development - Ecosystem Partnership & Sales (Banking, Financial Services and Insurance) at Tata Consultancy Services
7-2018 - 3-2021
Business Development Manager - Technology, Media and Telecommunications at Tata Consultancy Services
4-2017 - 6-2018
Professional development at Tata Consultancy Services
4-2014 - 3-2017
Business Relationship Manager (BRM) at Tata Consultancy Services

Education

6-2021 - 10-2021
Executive Leadership from INSEAD
2017 - 2018
Master of Business Administration - MBA from IMI Delhi

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Director - Fintech Partnerships & Sales at Persistent Systems
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Insights For Selling To Sudeep

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sudeep is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sudeep

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sudeep move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sudeep take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sudeep

Personality Compatibility


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