Sue Cullinan

Critic
DISC Type : C

Freelance Sub-editor at Index on Censorship

London, England, United Kingdom

Overview

Sue has no verified overview

Personality Overview

ROI Driven

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sue has no verified topics they care about

Media Appearances

Sue has no verified media appearances

Work History

10-2025
Freelance Sub-editor at Index on Censorship
3-2025 - 10-2025
Caregiving at Heath Hands
4-2021 - 11-2021
Volunteer at Food Bank Aid
4-2018 - 11-2021
Journalist at Self-employed
9-2014 - 11-2021
Council of Governors at Royal Free London NHS Foundation Trust

Education

1974 - 1976
BA from University of Cape Town
1978 - 1979
BA Hons from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : N/A Designation : Freelance Sub-editor at Index on Censorship
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sue

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sue move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sue take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sue

Personality Compatibility


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