Sue Hensley

Go-getter
DISC Type : d

Senior Vice President, Communications at National Restaurant Association

Arlington, Virginia, United States

Overview

Sue has no verified overview

Personality Overview

Vision Oriented

Fast-Paced

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sue has no verified topics they care about

Media Appearances

Sue has no verified media appearances

Work History

3-2025
Senior Vice President, Communications at National Restaurant Association
3-2024 - 3-2025
SVP, Member Engagement at National Restaurant Association
8-2016 - 2-2024
EVP, Communications and Public Affairs at American Trucking Associations
8-2016 - 2-2024
Publisher at Transport Topics
5-2004 - 3-2016
SVP, Public Affairs and Communications at National Restaurant Association

Education

2014 - 2015
Education details unavailable from Northwestern University - Kellogg School of Management
Bachelor’s Degree from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : N/A Location : Arlington, Virginia, United States Job Level : N/A Designation : Senior Vice President, Communications at National Restaurant Association
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sue

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sue move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sue take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sue

Personality Compatibility


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