Sue Hogarth

Questioner
DISC Type : c

Deputy Director of Health and Wellbeing at London Borough of Camden

London, England, United Kingdom

Overview

Sue has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Sue has no verified topics they care about

Media Appearances

Sue has no verified media appearances

Work History

7-2024
Deputy Director of Health and Wellbeing at London Borough of Camden
3-2023
Consultant in Public Health at London Borough of Camden
7-2018 - 3-2023
Assistant Director, Public Health at London Boroughs of Camden and Islington
6-2016 - 5-2018
Consultant in Public Health at Tower Hamlets Together
10-2014 - 5-2016
Consultant in Public Health at London Borough of Waltham Forest

Education

2003 - 2006
MSc Contemporary Health and Social Policy from City St George’s, University of London
1993 - 1997
BA (Hons) Social Science from Solent University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Deputy Director of Health and Wellbeing at London Borough of Camden
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sue

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sue move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sue take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sue

Personality Compatibility


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