Sue Warfield

Enthusiast
DISC Type : i

President at American Specialty Toy Retailing Association (ASTRA)

Ely, Minnesota, United States

Overview

Sue Warfield is a 30-year veteran of the toy industry and the President of the American Specialty Toy Retailing Association (ASTRA). Her extensive experience spans from store ownership and sales to founding her own retail consulting firm. She is recognized for her passionate leadership in supporting independent retailers and promoting industry collaboration.

Inspired by her own children and grandchildren, Sue is a strong advocate for the developmental and social-emotional benefits of play. She recharges by spending time in nature, a passion rooted in a childhood filled with outdoor family activities. She is inspired by hearing the stories of people from diverse backgrounds.

Although she studied International Trade, she pivoted her career after discovering her true passion while working a part-time retail sales job.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Specialty Toy Retail
As President of ASTRA and a former store owner, her career is dedicated to helping independent toy retailers, manufacturers, and sales representatives thrive.
The Power of Play
Frequently speaks on the importance of quality play for child development, social-emotional learning, and bringing families together.
Independent Business
She started her own retail consulting firm and co-owned a store, demonstrating a long-standing commitment to the success of small, independent businesses.

Media Appearances

Sue has no verified media appearances

Work History

9-2020
President at American Specialty Toy Retailing Association (ASTRA)
8-2014 - 9-2020
Director of Member Relations at American Specialty Toy Retailing Association
10-2009 - 8-2014
Marketing and Sales Support at Hotaling Imports
10-2009 - 12-2011
Sales and Service Representative at Hotaling Imports, Inc.
9-1990
Owner at Retail Specialties

Education

1972 - 1981
International Trade from Anoka Technical College & Univerisity of MN

More Information

Social Presence :

Prographics :

Exp : 48 Location : Ely, Minnesota, United States Job Level : N/A Designation : President at American Specialty Toy Retailing Association (ASTRA)
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sue

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sue move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sue take some risk or not?

  • They can take some low-probability risks if needed.

You And Sue

Personality Compatibility


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