Sue Warfield
Enthusiast · DISC type iSue Warfield is a 30-year veteran of the toy industry and the President of the American Specialty Toy Retailing Association (ASTRA). Her extensive experience spans from store ownership and sales to founding her own retail consulting firm. She is recognized for her passionate leadership in supporting independent retailers and promoting industry collaboration.
Inspired by her own children and grandchildren, Sue is a strong advocate for the developmental and social-emotional benefits of play. She recharges by spending time in nature, a passion rooted in a childhood filled with outdoor family activities. She is inspired by hearing the stories of people from diverse backgrounds.
Although she studied International Trade, she pivoted her career after discovering her true passion while working a part-time retail sales job.
Read the full overview →How Sue shows up
Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.
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DISC profile (public)
Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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