Sue Warfield
Login to view DISC.Sue Warfield is a 30-year veteran of the toy industry and the President of the American Specialty Toy Retailing Association (ASTRA). Her extensive experience spans from store ownership and sales to founding her own retail consulting firm. She is recognized for her passionate leadership in supporting independent retailers and promoting industry collaboration.
Inspired by her own children and grandchildren, Sue is a strong advocate for the developmental and social-emotional benefits of play. She recharges by spending time in nature, a passion rooted in a childhood filled with outdoor family activities. She is inspired by hearing the stories of people from diverse backgrounds.
Although she studied International Trade, she pivoted her career after discovering her true passion while working a part-time retail sales job.
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