Sunny Lenarduzzi

Examiner
DISC Type : sc

Founder at The Authority Accelerator & YouTube for Bosses

Vancouver, British Columbia, Canada

Overview

Sunny Lenarduzzi is an online course strategist who has helped her clients generate over $200 million in sales. With a background in Broadcast Communications, she specializes in helping experts scale their businesses. Colleagues and clients often describe her as bright, creative, and high-energy.

Outside of her entrepreneurial ventures, Sunny has a passion for travel, a lifestyle her business model is designed to support. She is also a dedicated dog lover, often sharing moments with her dog, Boss, with her online audience.

Before building her online empire, Sunny was a TV and radio host who reported at the 2010 Winter Olympic Games.

Personality Overview

Unexpressive

Status Quo Seeker

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

YouTube for Business
As the founder of "YouTube for Bosses, " she is an expert in leveraging video to build authority, trust, and drive significant business revenue.
Online Course Scaling
Her core business, Authority. io, focuses on helping experts create transformational online programs that allow them to scale their income beyond time-for-money services.
Entrepreneurial Freedom
A central theme in her message is building a business that provides freedom of time and location, allowing entrepreneurs to design their ideal lifestyle.

Media Appearances

Sunny Lenarduzzi: The YouTube Strategy That Prints Money. Featured in Spotify

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My Biggest Business Mistakes | Sunny Lenarduzzi Podcast. Featured in Sunny Lenarduzzi Website

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We sat down with Sunny Lenarduzzi for some good laughs and good conversation (Facebook Video). Featured in Facebook

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Work History

12-2016
Founder at The Authority Accelerator & YouTube for Bosses
5-2013 - 12-2016
Radio and Television Host/Reporter at City TV
1-2013
Chief Executive Officer at Sunny Lenarduzzi
11-2011
Social Media Strategist and Consultant at Freelance Social Media Strategist & Consultant

Education

2006 - 2008
Broadcast Communications from British Columbia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : Founder at The Authority Accelerator & YouTube for Bosses
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Insights For Selling To Sunny

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sunny is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sunny

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sunny move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Sunny take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Sunny

Personality Compatibility


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