Surya Narayanan

Sharpshooter
DISC Type : DC

Fractional CMO at Cheerio AI

Bengaluru, Karnataka, India

Overview

Surya is a data-driven Fractional CMO with over 20 years of experience building and operating marketing engines for sustainable growth. He specializes in Martech implementation and team development, holding an MBA from the Goa Institute of Management. Colleagues describe him as knowledgeable, results-driven, and a perfectionist.

He is a graduate of McDonalds World Hamburger University.

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Data-Driven Growth
He identifies as a "Data-Driven Growth Architect, " focusing on creating marketing strategies and teams that produce measurable business results and long-term success.
AI in Marketing
As a Fractional CMO for Cheerio AI and through recent hiring posts for an "AI-First GTM Leader, " he is actively shaping how AI transforms enterprise automation.
Marketing Team Building
His core "Build, Operate, Transfer" philosophy highlights his focus on constructing high-performing marketing teams and empowering them for future success.

Media Appearances

Surya has no verified media appearances

Work History

12-2025
Fractional CMO at Cheerio AI
5-2025
Leadership Consultant | Driving Organizational Transformation| Strategic Development at IonIdea
5-2024
Chief Marketing Officer at Sunbeam Merchantile Ventures
8-2020 - 2-2024
Vice President and Head of Marketing at Wonderla Holidays Ltd.
7-2019 - 7-2020
Director, Marketing and Growth at ANSR

Education

2001 - 2003
MBA from Goa Institute of Management (GIM)
2007 - 2007
WHMU from World Hamburger University, McDonald's

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Fractional CMO at Cheerio AI
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Insights For Selling To Surya

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Surya is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Surya

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Surya move?

  • If convinced, they can reach decisions quite fast.
  • Can Surya take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Surya

Personality Compatibility


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