Susan Bryenton

Examiner
DISC Type : sc

Collaborator at Dream Makers

Scottsdale, Arizona, United States

Overview

Susan Bryenton is the Co-Founder of Brandjectory and Co-Founder & Partner at The Litchfield Fund. She focuses on educating and connecting emerging CPG brand founders with investors, helping them build strong businesses and succeed in fundraising. She holds both a Bachelors and Masters degree from Stanford University.

Outside of her professional ventures, Susan is passionate about the natural and organic food and health industry. She is also a proud mother to a Mini Goldendoodle.

Her company, Brandjectory, hosted a pitch slam that awarded over $250, 000 in cash and prizes to emerging brands.

Personality Overview

Process Oriented

Tough To Convince

Unexpressive

Being observant comes to them naturally.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Emerging CPG Brands
Her career is dedicated to providing seed-to-Series-A CPG brands with the education, exposure, and engagement needed for successful fundraising and business growth.
Startup Fundraising
She co-founded Brandjectory specifically to help CPG founders navigate the fundraising process and connect with a network of over 650 industry investors.
Natural & Organic Products
Her venture fund, The Litchfield Fund, specifically invests in and advises companies in the natural and organic food, beverage, and health industry.

Media Appearances

Meet Susan Bryenton & Tom Malengo | Co-founders, Brandjectory. Featured in ShoutOut Arizona

See Now

Work History

10-2024
Collaborator at Dream Makers
5-2022
Brandjectory Pitch Slam I & II at Brandjectory
1-2020
Co-Founder at Brandjectory
2016 - 2024
Advisory Board at Genius Dreams LLC
2015
Advisor at Brass Roots

Education

1987 - 1988
Master of Arts (M.A.) from Stanford University
1983 - 1987
Bachelor of Arts (B.A.) from Stanford University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Scottsdale, Arizona, United States Job Level : Leadership Designation : Collaborator at Dream Makers
URL has been copied!

Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Susan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Susan take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Susan

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.