Susan Friedman

Inspirer
DISC Type : id

Senior Director, Publishing and Content Development at National Association for the Education of Young Children (NAEYC)

Bethesda, Maryland, United States

Overview

Susan has no verified overview

Personality Overview

Fast Adopter

Generous

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

4-2021
Senior Director, Publishing and Content Development at National Association for the Education of Young Children (NAEYC)
7-2015 - 4-2021
Senior Director, Publishing and Professional Learning at National Association for the Education of Young Children (NAEYC)
9-2010 - 7-2015
Executive Director, Digital Content at National Association for the Education of Young Children (NAEYC)
Editorial Director at Beansprout Networks (Purchased by Innovex)
Director of Content Programming at FamilyEducation.com (Purchased by Pearson)

Education

Master of Education from Harvard Graduate School of Education
Bachelor of Arts from Vassar College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bethesda, Maryland, United States Job Level : Senior Designation : Senior Director, Publishing and Content Development at National Association for the Education of Young Children (NAEYC)
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Susan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Susan take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Susan

Personality Compatibility


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