Susan Gilliland

Energizer
DISC Type : I

Marketing Director at BWH Hotels

Calgary, Alberta, Canada

Overview

Susan has no verified overview

Personality Overview

Imaginative

Believer

Big Picture Person

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

2-2021
Marketing Director at BWH Hotels
7-2019
Associate Director, Marketing (Worldwide Sales) at Best Western® Hotels & Resorts
2-2018
Sr. Manager, Marketing at Best Western® Hotels & Resorts
Independent Consultant at Self-Employed Contractor
Director of Marketing & Communications at Travelodge Canada

Education

2003 - 2003
Master's Certificate from Schulich School of Business - York University
1996 - 1999
Bachelor of Applied Communications from Mount Royal University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Calgary, Alberta, Canada Job Level : Mid-senior Designation : Marketing Director at BWH Hotels
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Susan

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Susan take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Susan

Personality Compatibility


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