Susan Roma Holmes

Examiner
DISC Type : cs

VP Business Development at Digital Risk

Atlanta Metropolitan Area, United States

Overview

Susan Roma Holmes is the VP of Business Development at Digital Risk, an Mphasis company, specializing in customer account management and risk management. With a long and successful career that includes a director-level tenure at Fannie Mae, she is a graduate of Drexel Universitys LeBow College of Business.

Outside of her primary corporate role, Susan is also an active Real Estate Agent with Keller Williams Realty, demonstrating a strong professional interest and expertise in the property market. She is proactive in networking and industry events.

Susan maintains a parallel career as a licensed Real Estate Agent alongside her executive role in business development.

Personality Overview

Tough To Convince

Process Oriented

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Mortgage Operations
She actively reaches out to discuss how Digital Risk can help clients optimize their mortgage operations.
Industry Advocacy
Represents her company on Capitol Hill to advocate for important issues within the mortgage and financial services industry.
Risk Management
A core specialty listed in her professional profile and a key focus during her extensive career at Fannie Mae.

Media Appearances

Susan has no verified media appearances

Work History

12-2020
VP Business Development at Digital Risk
9-2019 - 12-2020
Real Estate Agent at Keller Williams Realty, Inc.
3-2018 - 8-2019
Retired from Fannie Mae and seeking new opportunities at Seeking Opportunity
8-1993 - 8-2019
Director Customer Account Risk Management at Fannie Mae
8-1993 - 3-2018
Retired Director at Fannie Mae

Education

1984 - 1990
BS from Drexel University's LeBow College of Business

More Information

Social Presence :

Prographics :

Exp : 32 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : VP Business Development at Digital Risk
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Susan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Susan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Susan

Personality Compatibility


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