Susan W.

Inspirer
DISC Type : id

Chief Marketing Officer at Gainwell Technologies

Greater Boston, United States

Overview

Susan has no verified overview

Personality Overview

Generous

Decisive

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

9-2024
Chief Marketing Officer at Gainwell Technologies
1-2024 - 9-2024
Marketing Advisor at New Mountain Capital
2-2022 - 1-2024
Chief Marketing Officer at Amwell
2-2020 - 3-2022
Senior Vice President, Provider Marketing at Optum
9-2016 - 2-2020
Senior Vice President, Optum360 Marketing at Optum

Education

1984 - 1988
BA from College of the Holy Cross

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Boston, United States Job Level : Leadership Designation : Chief Marketing Officer at Gainwell Technologies
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Susan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Susan take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Susan

Personality Compatibility


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