Susannah Shipton

Questioner
DISC Type : c

Partner at AlleyCorp

New York, New York, United States

Overview

Susannah Shipton is a Partner at AlleyCorp with a focus on vertical AI, B2B, and consumer marketplaces. Leveraging prior experience as Director of Strategy at Artsy and a B. A. from Princeton University, she is deeply involved in incubating and investing in early-stage companies, particularly within the NYC tech scene.

Outside of her professional work, Susannah is an alum of the Princeton in Asia fellowship, indicating a passion for international service. A former captain of the womens varsity rowing team at Princeton, she remains deeply committed to and an advocate for the New York tech community.

A history major in college, she chose her first job at Artsy because of her obsession with medieval history and art, and a desire to make the art market more accessible.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

NYC Tech Ecosystem
Expresses a "singular obsession" with finding and backing the most ambitious founders in New York, and is an active participant in the local tech community.
Creator Economy
Invests in and works closely with companies in the creator economy, including influencer-marketing and social-commerce platforms like Agentio and ShopMy.
Consumer Marketplaces
A primary investment focus, drawing from her experience on the leadership team at art marketplace Artsy to evaluate and support new commerce platforms.

Media Appearances

AlleyCorp's Partner Susannah Shipton: Leading B2B & .... Featured in Spotify

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AlleyCorp's Partner Susannah Shipton: Leading B2B .... Featured in YouTube

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Work History

9-2019
Partner at AlleyCorp
2015 - 2019
Director, Business Strategy and Operations at Artsy
2014 - 2015
Teaching Fellow at Princeton in Asia

Education

2010 - 2014
B.A. from Princeton University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : N/A Designation : Partner at AlleyCorp
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Insights For Selling To Susannah

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susannah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Susannah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Susannah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Susannah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Susannah

Personality Compatibility


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