Susie Garza

Questioner
DISC Type : c

EVP - Director Joint Venture Strategy and Licensing at PrimeLending, A PlainsCapital Company

Dallas, Texas, United States

Overview

Susie has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Susie has no verified topics they care about

Media Appearances

Susie has no verified media appearances

Work History

1-2016
EVP - Director Joint Venture Strategy and Licensing at PrimeLending, A PlainsCapital Company
7-2012 - 12-2015
SVP - Senior Risk Officer at PrimeLending, A PlainsCapital Company
5-2006 - 6-2012
SVP - National Branch Operations at PrimeLending, A PlainsCapital Company
8-1997 - 4-2006
AVP - Regional Operations Manager at CTX Mortgage

Education

Susie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 28 Location : Dallas, Texas, United States Job Level : Leadership Designation : EVP - Director Joint Venture Strategy and Licensing at PrimeLending, A PlainsCapital Company
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Insights For Selling To Susie

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Susie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Susie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Susie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Susie

Personality Compatibility


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