Susie Lonsberry

Inspirer
DISC Type : id

Author at Self

San Antonio, Texas, United States

Overview

Susie Lonsberry is a retired U. S. Air Force pilot and commander with over 20 years of experience leading teams in high-stakes environments, including combat missions. Now an author and writer, she focuses on collaborative leadership and effective team planning, drawing from her extensive military and strategic background. She is a graduate of Texas State University.

Outside of her professional work, Susie is an active writer who runs the "Caffeinate & Collaborate" newsletter on Substack. She is passionate about supporting fellow authors and often discusses the writing process. Her husband is a co-founder of an ammunition company, a venture started with friends from their shared military community.

Unique Fact: Susie was a C-17 pilot who flew several evacuation missions into Kabul during Operation Allies Refuge.

Personality Overview

Charming & Persuasive

Achievment Oriented

Fast Adopter

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Collaborative Leadership
Her core professional focus, emphasizing that leaders should plan with their teams to build trust and achieve better outcomes. She writes about this extensively in her newsletter.
Team Planning
Draws from over 20 years of experience in military and NATO settings to teach practical frameworks for effective team planning and execution under pressure.
Veterans in Transition
As a retired Air Force veteran, she shares leadership lessons from her military career and navigates the transition to a civilian role as an author and entrepreneur.

Media Appearances

Susie has no verified media appearances

Work History

5-2025
Author at Self
10-2024 - 5-2025
Transitioning Air Force Veteran at Self-employed
7-2022 - 10-2024
Staff Officer at Nineteenth Air Force
5-2020 - 6-2022
Commander, 7th Airlift Squadron at United States Air Force
6-2019 - 5-2020
Chief, Wing Safety at 62 Airlift Wing

Education

1999 - 2003
Bachelors from Texas State University
2007 - 2009
Master of Arts - MA from Trident University International

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Antonio, Texas, United States Job Level : N/A Designation : Author at Self
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Insights For Selling To Susie

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susie is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Susie

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Susie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Susie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Susie

Personality Compatibility


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