Susie Martirosyan

Critic
DISC Type : C

Senior Marketing Manager at Obagi

Los Angeles Metropolitan Area, United States

Overview

Susie has no verified overview

Personality Overview

Precise

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Susie has no verified topics they care about

Media Appearances

Susie has no verified media appearances

Work History

2-2022
Senior Marketing Manager at Obagi
12-2020 - 2-2022
Global Marketing at Wella Company
6-2016 - 11-2020
Global Marketing, Color Collections-OPI at Coty
1-2016 - 6-2016
Global Marketing Consultant at The Estée Lauder Companies Inc.

Education

Master's degree from Harvard University
Bachelor's degree from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Angeles Metropolitan Area, United States Job Level : Middle Designation : Senior Marketing Manager at Obagi
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Insights For Selling To Susie

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Susie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Susie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Susie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Susie

Personality Compatibility


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