SVEN DOKTER

Activist
DISC Type : Cd

Director Sales Europe at Over-Q Brand Management A.S

Graz, Styria, Austria

Overview

Sven Dokter is the Director of Sales for Europe at Over-Q Brand Management, where he drives growth for major licensed brands like MLB and Benetton. With a background from the University of Graz, he specializes in building distribution strategies and retail partnerships to scale brands across EMEA and CEE. People often describe him as the "ultimate people manager. "

Sven is deeply embedded in the fashion, footwear, and lifestyle industries, having held senior sales and management positions at iconic brands including Wolford, Sergio Tacchini, and Geox. His career reflects a strong focus on brand development and commercial performance in European markets.

He successfully rebuilt the Sergio Tacchini brand in several European regions, growing the business from zero to ten million Euros in revenue.

Personality Overview

Observative

Value Conscious

Meticulous

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

European Brand Expansion
His entire career focuses on building and scaling fashion and lifestyle brands across European markets, specifically EMEA and CEE.
Licensed Merchandise
His current role involves managing and expanding European distribution for major licensed brands, including Major League Baseball, Benetton, and Sisley.
Retail Partnerships
He is actively seeking and developing strategic partnerships with retailers and distributors to accelerate brand growth, as mentioned in recent posts.

Media Appearances

SVEN has no verified media appearances

Work History

8-2025
Director Sales Europe at Over-Q Brand Management A.S
7-2021 - 9-2025
Chief Sales Officer (CSO) at ADA Möbelwerke
3-2019 - 6-2021
Head of Key Account Management EMEA at Wolford
4-2016 - 2-2019
Country Manager at Sergio Tacchini
1-2009 - 3-2016
Sales Director Austria at Geox S.p.A.

Education

Bachelor's degree from University of Graz
Education details unavailable from Higher Education

More Information

Social Presence :

Prographics :

Exp : 16 Location : Graz, Styria, Austria Job Level : Mid-senior Designation : Director Sales Europe at Over-Q Brand Management A.S
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Insights For Selling To SVEN

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SVEN is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from SVEN

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will SVEN move?

  • Their decision making speed is somewhere in the middle.
  • Can SVEN take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And SVEN

Personality Compatibility


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