Swetha Balasubramanian

Energizer
DISC Type : I

Finance Director, Geo and Search Discovery at Google

New York, New York, United States

Overview

Swetha Balasubramanian is a Finance Director at Google, specializing in product finance. Her background combines computer engineering from RV College Of Engineering, an MBA from UNC Kenan-Flagler, and extensive experience in M&A and corporate finance from her time in investment banking at firms like Union Square Advisors and Bank of America.

Originally a software engineer, Swetha has a global perspective shaped by studying business practices in Brazil and Argentina during her MBA. She also has deep international experience from living in Kuwait for over fifteen years and has a working knowledge of Hindi and Tamil.

Unique fact: Swetha transitioned her career from coding in Java and SQL as a software engineer to leading product finance teams at Google.

Personality Overview

Believer

Big Picture Person

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Technology M&A
Her career is rooted in the Technology, Media, and Telecom (TMT) investment banking sector, with a specialty in Mergers and Acquisitions.
Product Finance Strategy
Her current role as Finance Director for Product Finance at Google places her at the intersection of product development and financial planning and analysis.
Global Business
Lived in Kuwait for over 15 years and studied business practices in Brazil and Argentina as part of a global immersion course during her MBA.

Media Appearances

Swetha has no verified media appearances

Work History

1-2013
Finance Director, Geo and Search Discovery at Google
1-2011 - 12-2012
VP/Senior Associate, Investment Banking at Union Square Advisors
7-2008 - 11-2010
Associate, Investment Banking - Technology, Media and Telecom Investment Banking Division at Bank of America Merrill Lynch
6-2007 - 8-2007
Investment Banking Summer Associate 2007 at Bank of America
2004 - 2006
Software Engineer at Tata Consultancy Services

Education

2006 - 2008
MBA from UNC Kenan-Flagler Business School
B.E from RV College Of Engineering

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Mid-senior Designation : Finance Director, Geo and Search Discovery at Google
URL has been copied!

Insights For Selling To Swetha

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Swetha is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Swetha

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Swetha move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Swetha take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Swetha

Personality Compatibility


Other Google Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.