Sylvia Sierra

Questioner
DISC Type : c

Perfomance Marketing Lead at The Motley Fool

Rockville, Maryland, United States

Overview

Sylvia has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Sylvia has no verified topics they care about

Media Appearances

Sylvia has no verified media appearances

Work History

11-2017
Perfomance Marketing Lead at The Motley Fool
11-2016 - 11-2017
Chief Strategic Advisor at Lester, Inc.
8-2016 - 11-2017
Consultant at Sylvia Sierra
9-2015 - 7-2016
Senior Vice President Customer Acquisition and Retention at Access Intelligence
9-2012 - 9-2015
Senior Vice President, Corporate Audience Development at Access Intelligence

Education

Bachelor of Arts (B.A.) from Seton Hill University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Rockville, Maryland, United States Job Level : Senior Designation : Perfomance Marketing Lead at The Motley Fool
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Insights For Selling To Sylvia

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sylvia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sylvia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sylvia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sylvia take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sylvia

Personality Compatibility


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