Tali (Miller) Harif (Ph.D, MBA)

Captain
DISC Type : DS

Commercial Advisor at PFASuiki GmbH

United Kingdom

Overview

Tali Harif is an accomplished Innovation and Strategy Director with a Ph. D. and MBA, skilled at turning novel clean-tech and climate-tech into commercial realities. People who have worked with her describe her as having a rare blend of strategic vision, technical competence, and commercial acumen. She has a global track record of driving growth for startups and large companies.

Personality Overview

Long-Term Thinker

Planner & Achiever

Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Clean-Tech Commercialization
Her career is focused on commercializing innovation and turning novel technologies into market-ready realities within the clean-tech and climate-tech domains.
Water Treatment Technology
Has extensive experience with companies like 374Water and PFASuiki, focusing on technologies that destroy pollutants and organic waste in water.
Green Gas Strategy
In her role at Ecotricity, she is responsible for setting the market and portfolio strategy for Green Gas and biomethane.

Media Appearances

374WATER EXPANDS INTO EUROPE – Dr. Tali Harif Joins to Lead EU Commercialization. Featured in IT Business Net

See Now

Work History

3-2026
Commercial Advisor at PFASuiki GmbH
2024
General Manager, Strategy and Innovation at Ecotricity
2022 - 2024
Senior Director, Strategy and Business Development at 374Water
2021 - 2023
Non Executive Board Director at Silver Bullet Water Treatment Company, LLC
2019 - 2021
Advisory Board Member at 374Water

Education

MBA from The College of Management Academic Studies
PhD from The Hebrew University of Jerusalem

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Senior Designation : Commercial Advisor at PFASuiki GmbH
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Insights For Selling To Tali

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tali is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tali

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tali move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tali take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tali

Personality Compatibility


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