Tammy Scudder

Visionary
DISC Type : Ds

Founder & Executive Coach at Drop The Red Cape™

Shelbyville, Indiana, United States

Overview

Tammy Scudder is a systems architect and executive coach with a 25-year background in corporate finance. Now the founder of multiple organizations, including Drop The Red Cape™, she leverages her experience to help high-performing women. People who have worked with her describe her as authentic, compassionate, and an exceptional leader.

Outside of her advocacy and coaching, Tammy is a professional photographer, a hobby she describes as a form of mental health therapy. She finds solace and focus in nature and wildlife photography, losing all track of time when immersed in her surroundings with a camera in hand.

After a federal conviction for wire fraud, she used her experience to build new reentry infrastructure for formerly incarcerated women.

Personality Overview

Fast But Thoughtful

Big Vision Person

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Reentry Reform
She advocates for an “Identity-First” approach to reentry, challenging traditional metrics and focusing on rebuilding human potential after incarceration through her Indiana Reentry Corporation.
Women's Leadership
Through her Drop The Red Cape™ initiative, she coaches high-achieving women to overcome perfectionism and people-pleasing habits before they lead to burnout or career-destroying mistakes.
Overcoming Adversity
She openly shares her personal story of moving from a corporate finance leader to a federal inmate to an entrepreneur, embodying the message that one's past doesn't define them.

Media Appearances

Tammy has no verified media appearances

Work History

3-2025
Founder & Executive Coach at Drop The Red Cape™
3-2025
Founder & Identity Architect at inPOWER Her™
4-2024
Founder & Executive Director at Indiana Reentry Corporation
1-2024 - 1-2025
Director of Process Improvement & Strategic Initiatives at Rupert's Kids
5-2021 - 1-2023
Certified Health and Wellness Coach at Independent Health Coach with OPTAVIA

Education

8-1988 - 5-1989
Communication from Franklin College
Accounting and Related Services from Homeschool

More Information

Social Presence :

Prographics :

Exp : 31 Location : Shelbyville, Indiana, United States Job Level : Leadership Designation : Founder & Executive Coach at Drop The Red Cape™
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Insights For Selling To Tammy

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tammy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tammy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tammy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tammy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tammy

Personality Compatibility


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