Tania Lam

Evaluator
DISC Type : DCS

Associate Account Executive – Mid-Market | B2B SaaS (EMEA) at Monotype

Singapore

Overview

Tania Lam is an Account Executive at Monotype, specializing in B2B SaaS sales for the EMEA mid-market. With a degree in Marketing from RMIT University, she manages the full sales cycle, working with stakeholders to translate complex needs into value-based technology solutions.

She is a former top-performing real estate consultant, having been ranked among the top 20 consultants in Singapore in 2022 before transitioning into the tech industry.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

B2B SaaS Sales
Her current role is focused on the full sales cycle for mid-market B2B SaaS solutions, from prospecting and discovery through to negotiation and closing deals.
Real Estate Tech
She has an extensive background as a top-ranked consultant at Propseller, where she also contributed to the launch of a new PropTech service.
Revenue Growth
Her professional focus is centered on driving revenue growth, acquiring new business, and managing strategic accounts to expand the pipeline.

Media Appearances

Tania has no verified media appearances

Work History

12-2025
Associate Account Executive – Mid-Market | B2B SaaS (EMEA) at Monotype
2-2025 - 12-2025
Senior Sales Consultant at Propseller
7-2023 - 2-2025
Product Operations Associate at Propseller
7-2022 - 7-2023
Senior Real Estate Consultant at Propseller
7-2019 - 10-2020
Associate Marketing Consultant at Huttons Asia Pte Ltd

Education

2015 - 2016
Bachelor Degree in Marketing from RMIT University
2012 - 2015
Diploma in Marketing from Nanyang Polytechnic

More Information

Social Presence :

Prographics :

Exp : 6 Location : Singapore Job Level : Middle Designation : Associate Account Executive – Mid-Market | B2B SaaS (EMEA) at Monotype
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Insights For Selling To Tania

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tania is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tania

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tania move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tania take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tania

Personality Compatibility


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