Tanya Agarwal

Questioner
DISC Type : c

Senior Associate- Product Manager at American Express

Gurugram, Haryana, India

Overview

Tanya Agarwal is a SAFe 6 certified Senior Product Manager at American Express, with experience from her time at Brane Group. An MBA graduate from IBS Hyderabad, she is skilled in enhancing user experiences and understands the importance of engineering architecture for product scalability and reliability.

Outside of her core role, Tanya shows a keen interest in the intersection of technology and wellness. She has researched and written about innovations in both the fitness application space and the broader healthcare technology sector, focusing on how technology can improve quality of life.

She developed a detailed product case study for the fitness app Strava, conceptualizing a unique feature called "Race Against Yourself. "

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

User Experience
Passionate about enhancing user experiences, she created a case study for a new feature concept on the Strava app designed to boost user engagement.
Product Architecture
She has publicly shared her perspective on the value of product managers understanding engineering architecture to make better decisions on scalability and reliability.
Fitness Technology
Demonstrates a strong interest in the fitness tech space through her in-depth analysis and feature conceptualization for the Strava application.

Media Appearances

40 Under 40 – 2020 (featuring Tanya Agarwal, Senior Associate – Product Manager, American Express). Featured in 40Under40 PDF (published by an industry organization)

See Now

Work History

8-2024
Senior Associate- Product Manager at American Express
4-2024 - 8-2024
Senior Product Manager at Brane Group
10-2022 - 5-2024
Product Manager at Brane Group
4-2021 - 12-2022
Associate Product Manager at Brane Group
2-2020 - 5-2020
Marketing Management Intern at Translumina Therapeutics

Education

2019 - 2021
Mba from IBS Hyderabad
2015 - 2018
Bachelor of Arts - BA from Delhi University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Gurugram, Haryana, India Job Level : Middle Designation : Senior Associate- Product Manager at American Express
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tanya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tanya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tanya

Personality Compatibility


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