Tanya Kroeker

Balancer
DISC Type : S

Vice President Entrepreneurial Growth at ATB Financial

Calgary, Alberta, Canada

Overview

With 22 years in finance, Tanya Kroeker is the Vice President of Entrepreneurial Growth at ATB Financial. She leads a team dedicated to supporting Albertas micro and small businesses, leveraging her expertise and Bachelor of Science from the University of Alberta to champion their success.

Born and raised in Alberta to an entrepreneurial family, Tanya is passionate about the provinces growth. She spends her personal time with family on their cattle ranch, at the lake, or in the mountains, reflecting a deep connection to her roots and rural life.

Unique fact: Tanya lives and works on her familys cattle ranch.

Personality Overview

Empathetic

Risk-Averse

Diplomatic

Even if it takes time, they prefer following the process.  They are confident about making long-term decisions. They are polite and respectful but practical.

Topics They Care About

Alberta Entrepreneurship
Her entire role is focused on supporting and growing small businesses in Alberta, which she calls the "cornerstone" of the province's economy.
Small Business Resilience
She frequently discusses how entrepreneurs navigate cash flow, labor, and inflation challenges, turning economic pressure into new opportunities.
Rural Alberta Life
Spends her free time with family on their cattle ranch, in the mountains, or at the lake, showing a strong connection to Alberta's landscape.

Media Appearances

Built to adapt – Small Business Week October 2025 featuring Tanya Kroeker. Featured in ATB Financial

See Now

Work History

3-2021
Vice President Entrepreneurial Growth at ATB Financial
7-2018 - 10-2021
Vice President, Everyday Financial Services at ATB Financial
1-2017 - 7-2018
Managing Director Entrepreneurship Strategy at ATB Financial
5-2011 - 5-2012
Branch Manager at RBC Royal Bank
4-2004 - 4-2011
Branch Manager at ATB Financial

Education

Bachelor of Science from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 21 Location : Calgary, Alberta, Canada Job Level : Senior Designation : Vice President Entrepreneurial Growth at ATB Financial
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Share information about the process and how it would address all concerns
  • Encourage them to invite other key stakeholders for discussions

DONT's

  • Skip mentioning details that are confusing
  • Do not sound very transactional, make extra effort to be genuinely interested
  • Don’t try to be overly social in the early interactions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from Tanya

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They can be very slow in making decisions.
  • Can Tanya take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Tanya

Personality Compatibility


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