Tanya Kroeker in

Tanya Kroeker

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Vice President Entrepreneurial Growth at ATB Financial
📍 Calgary, Alberta, Canada

With 22 years in finance, Tanya Kroeker is the Vice President of Entrepreneurial Growth at ATB Financial. She leads a team dedicated to supporting Albertas micro and small businesses, leveraging her expertise and Bachelor of Science from the University of Alberta to champion their success.

Born and raised in Alberta to an entrepreneurial family, Tanya is passionate about the provinces growth. She spends her personal time with family on their cattle ranch, at the lake, or in the mountains, reflecting a deep connection to her roots and rural life.

Unique fact: Tanya lives and works on her familys cattle ranch.

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Experience
21 Years
Current Role
Vice President Entrepreneurial Growth
Job Level
Senior
Location
Calgary, Alberta, Canada
Personality Overview

How Tanya shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tanya cares about

Alberta Entrepreneurship
Her entire role is focused on supporting and growing small businesses in Alberta, which she calls the "cornerstone" of the province's economy.
Small Business Resilience
She frequently discusses how entrepreneurs navigate cash flow, labor, and inflation challenges, turning economic pressure into new opportunities.
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Career

Work history

3-2021
Vice President Entrepreneurial Growth
ATB Financial
7-2018 - 10-2021
Vice President, Everyday Financial Services
ATB Financial
1-2017 - 7-2018
Managing Director Entrepreneurship Strategy
ATB Financial
5-2011 - 5-2012
Branch Manager
RBC Royal Bank
4-2004 - 4-2011
Branch Manager
ATB Financial
In the press

Media appearances

Built to adapt – Small Business Week October 2025 featuring Tanya Kroeker. Featured in ATB Financial
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Education
Bachelor of Science
University of Alberta
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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