Tara Dee W. in

Tara Dee W.

Login to view DISC.
Head of Performance Media & SEO at B&Q
📍 United Kingdom

Tara is a commercially focused digital marketing leader with 16 years of experience, specializing in ecommerce and omnichannel strategy. Currently the Head of Performance Media & SEO at B&Q, she has a background in both agency and in-house roles for brands like TUI and FatFace. People often describe her as knowledgeable, dedicated, hard-working, and supportive.

There is no publicly available information regarding Taras personal life or hobbies.

She has presented at industry events like SMX London and Econsultancy Live, and has also spoken at Google HQ.

Read the full overview →
Experience
20 Years
Current Role
Head of Performance Media & SEO
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Tara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Tara cares about

Performance Media
Her entire career, including her current senior role at B&Q, is focused on leading strategy across all performance media channels like paid search, paid social, and SEO.
AI in Retail
She recently shared a post about Google's new AI tools for retailers, indicating a professional interest in how AI is shaping the future of e-commerce and shopping journeys.
+4 more topics Login to view topics
Career

Work history

12-2024
Head of Performance Media & SEO
B&Q
1-2018
Freelance Performance Media Consultant (Part Time)
Tara Dee West
10-2017 - 1-2025
Senior Paid Search Lead
B&Q
4-2016 - 10-2017
Head of Paid Media
Etch UK
2-2015 - 4-2016
Senior Biddable Media Manager
Headstream
In the press

Media appearances

B&Q Case Study - Tara West, Head of Performance Media and SEO. Featured in YouTube
See now
Education
Advertising & Marketing Communications BA (Hons)
Bournemouth University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other B&Q Employees

Explore more public profiles from related professionals.

Thomas Molner
Thomas Molner
Hub Team Manager
B&Q

More profiles

Discover additional public profiles from our index.

Swejal Tomar
Swejal Tomar
Human Resources Executive
Daftar Route
 Lyju Vattakuzhi
Lyju Vattakuzhi
Consulting Member of Technical Staff
Oracle
 Debarati Sen
Debarati Sen
Chief Commercial Officer
Kingfisher plc
 AKANKSHA SRIVASTAVA
AKANKSHA SRIVASTAVA
Senior Technical Analyst
Oracle
Unlock the full playbookSee exactly how to sell to Tara. Free, 10 seconds.