Tara Dee W.

Initiator
DISC Type : Di

Head of Performance Media & SEO at B&Q

United Kingdom

Overview

Tara is a commercially focused digital marketing leader with 16 years of experience, specializing in ecommerce and omnichannel strategy. Currently the Head of Performance Media & SEO at B&Q, she has a background in both agency and in-house roles for brands like TUI and FatFace. People often describe her as knowledgeable, dedicated, hard-working, and supportive.

There is no publicly available information regarding Taras personal life or hobbies.

She has presented at industry events like SMX London and Econsultancy Live, and has also spoken at Google HQ.

Personality Overview

Impact-Oriented

Risk-Accepting

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Performance Media
Her entire career, including her current senior role at B&Q, is focused on leading strategy across all performance media channels like paid search, paid social, and SEO.
AI in Retail
She recently shared a post about Google's new AI tools for retailers, indicating a professional interest in how AI is shaping the future of e-commerce and shopping journeys.
Omnichannel Strategy
Her profile explicitly states a specialization in omnichannel strategy, focusing on integrating store and e-commerce objectives to enhance customer lifetime value.

Media Appearances

B&Q Case Study - Tara West, Head of Performance Media and SEO. Featured in YouTube

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Work History

12-2024
Head of Performance Media & SEO at B&Q
1-2018
Freelance Performance Media Consultant (Part Time) at Tara Dee West
10-2017 - 1-2025
Senior Paid Search Lead at B&Q
4-2016 - 10-2017
Head of Paid Media at Etch UK
2-2015 - 4-2016
Senior Biddable Media Manager at Headstream

Education

Advertising & Marketing Communications BA (Hons) from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Head of Performance Media & SEO at B&Q
URL has been copied!

Insights For Selling To Tara Dee

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara Dee is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tara Dee

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Tara Dee move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Tara Dee take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Tara Dee

Personality Compatibility


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