Tara Dee W. in

Tara Dee W.

Initiator · DISC type Di
Head of Performance Media & SEO at B&Q
📍 United Kingdom

Tara is a commercially focused digital marketing leader with 16 years of experience, specializing in ecommerce and omnichannel strategy. Currently the Head of Performance Media & SEO at B&Q, she has a background in both agency and in-house roles for brands like TUI and FatFace. People often describe her as knowledgeable, dedicated, hard-working, and supportive.

There is no publicly available information regarding Taras personal life or hobbies.

She has presented at industry events like SMX London and Econsultancy Live, and has also spoken at Google HQ.

Read the full overview →
Experience
20 Years
Current Role
Head of Performance Media & SEO
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Tara shows up

Impact-Oriented
Risk-Accepting
Confident

They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Priorities

Topics Tara cares about

Performance Media
Her entire career, including her current senior role at B&Q, is focused on leading strategy across all performance media channels like paid search, paid social, and SEO.
AI in Retail
She recently shared a post about Google's new AI tools for retailers, indicating a professional interest in how AI is shaping the future of e-commerce and shopping journeys.
+4 more topics Login to view topics
Career

Work history

12-2024
Head of Performance Media & SEO
B&Q
1-2018
Freelance Performance Media Consultant (Part Time)
Tara Dee West
10-2017 - 1-2025
Senior Paid Search Lead
B&Q
4-2016 - 10-2017
Head of Paid Media
Etch UK
2-2015 - 4-2016
Senior Biddable Media Manager
Headstream
In the press

Media appearances

B&Q Case Study - Tara West, Head of Performance Media and SEO. Featured in YouTube
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Education
Advertising & Marketing Communications BA (Hons)
Bournemouth University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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