Tara Pawlowski

Questioner
DISC Type : c

Principal Solution Engineer at Salesforce

Columbia, South Carolina Metropolitan Area, United States

Overview

Tara is a Principal Solution Engineer at Salesforce with a focus on the nonprofit sector. Leveraging her experience from NetSuite and Blackbaud, she possesses deep expertise in CRM solutions. Her Master of Science from DePaul University and recent Salesforce AI certifications underscore her commitment to technical excellence and continuous learning.

Tara recently earned both the Salesforce Certified AI Specialist and AI Associate certifications, highlighting her proactive focus on emerging artificial intelligence technologies.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Salesforce AI
Recently obtained two Salesforce certifications in AI (Specialist and Associate), demonstrating a strong, current focus on artificial intelligence applications within the CRM ecosystem.
Nonprofit Technology
Her current role at Salesforce. org and previous experience at Blackbaud indicate a long-standing specialization in providing technology solutions for the nonprofit sector.
Solution Engineering
Shows a clear career progression in this field, having been promoted from Lead to Principal Solution Engineer, showcasing deep expertise in pre-sales technical consulting.

Media Appearances

Tara has no verified media appearances

Work History

2-2025
Principal Solution Engineer at Salesforce
2-2022 - 2-2025
Lead Solution Engineer at Salesforce
5-2021 - 2-2022
Senior Sales Consultant at NetSuite
5-2019 - 5-2021
Solutions Engineer at Blackbaud
9-2016 - 5-2019
Delivery Manager at Blackbaud

Education

2009 - 2012
Master of Science (M.S.) from DePaul University
2001 - 2005
Bachelor of Arts (B.A.) from University of North Carolina Wilmington

More Information

Social Presence :

Prographics :

Exp : 19 Location : Columbia, South Carolina Metropolitan Area, United States Job Level : Mid-senior Designation : Principal Solution Engineer at Salesforce
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tara take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tara

Personality Compatibility


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