Tasha Birdwell

Commander
DISC Type : D

AVP | Product Marketing at dormakaba Americas

Buford, Georgia, United States

Overview

Tasha Birdwell is a seasoned product marketing and commercialization leader at dormakaba Americas with over 20 years of experience in the security and access solutions industry. A graduate of the University of Southern California, she is a multi-year honoree of the Women in Security Forum Power 100. Colleagues describe her as professional, resourceful, and hardworking.

Outside of her corporate role, Tasha has a strong passion for the performing arts and community involvement. She is deeply motivated by seeing the real-world, positive impact that her companys products have on peoples daily lives, making their environments safer and more accessible.

She has served as an officer and director for a community theatre, showcasing her leadership and dedication to the arts.

Personality Overview

Strong-Willed

Impact-Driven

Candid & Clear

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Topics They Care About

Go-to-Market Strategy
Specializes in turning complex security solutions into commercial successes, leading multiple award-winning product launches and driving double-digit growth.
Women in Security
A multi-year recipient of the SIA Women in Security Forum Power 100 award, she actively celebrates and advocates for other women in the industry.
Customer-Centric Design
Passionate about integrating voice-of-customer insights to shape products that solve real-world problems and exceed sales targets.

Media Appearances

Tasha has no verified media appearances

Work History

1-2021
AVP | Product Marketing at dormakaba Americas
7-2019 - 1-2021
AVP | Commercialization at dormakaba Americas
7-2016 - 1-2021
Product Marketing Manager at dormakaba
7-2012 - 7-2016
Marketing Manager - ADS Americas at dormakaba
11-2006 - 6-2012
Marketing Coordinator at dormakaba

Education

1988 - 2003
Bachelor of Arts (B.A.) from University of Southern California
Certificate from University of San Francisco

More Information

Social Presence :

Prographics :

Exp : 18 Location : Buford, Georgia, United States Job Level : Middle Designation : AVP | Product Marketing at dormakaba Americas
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Insights For Selling To Tasha

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tasha is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tasha

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tasha move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tasha take some risk or not?

  • The risks don’t matter much to them.

You And Tasha

Personality Compatibility


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