Tatiana Birkelund

Initiator
DISC Type : Di

SVP, Brand Partnerships & Buying Leader at Saks Global

Chatham, New Jersey, United States

Overview

Tatiana has no verified overview

Personality Overview

Impact-Oriented

Conviction Driven

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Tatiana has no verified topics they care about

Media Appearances

Tatiana has no verified media appearances

Work History

4-2025
SVP, Brand Partnerships & Buying Leader at Saks Global
4-2021 - 5-2025
VP/General Business Manager, Beauty & Jewelry at Neiman Marcus Group
2-2014 - 11-2020
Senior Vice President (SVP), Sales & Planning - Ralph Lauren at Ralph Lauren
9-2011 - 2-2014
Vice President (VP), Sales at Ralph Lauren
4-2007 - 9-2011
Vice President (VP), Merchandising at Ralph Lauren

Education

1996 - 1998
Master of Business Administration - MBA from Cornell Johnson Graduate School of Management
1989 - 1993
BS from Cornell University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Chatham, New Jersey, United States Job Level : Leadership Designation : SVP, Brand Partnerships & Buying Leader at Saks Global
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Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Tatiana

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tatiana take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tatiana

Personality Compatibility


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