Tatiana Lima in

Tatiana Lima

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Manager, Select Territory @Apptio + @Kubecost + @Turbonomic at IBM
📍 São Paulo, São Paulo, Brazil

Tatiana is a sales and GTM leader at IBM with over a decade of experience driving growth for tech companies like Twilio and Instructure in LATAM. Specializing in AI, SaaS, and FinOps, she has an MBA and a strong record of exceeding quotas. Colleagues describe her as a resilient, supportive, and creative leader.

Outside of her professional career, Tatiana is a dedicated parent. She intentionally took a career break during the pandemic to care for her baby, an experience she found to be wonderful and meaningful, allowing her to strengthen family connections while also honing her leadership skills for her next role.

Unique fact: She believes setting only "realistic" goals is one of the most dangerous traps in leadership.

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Experience
21 Years
Current Role
Manager, Select Territory @Apptio + @Kubecost + @Turbonomic
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tatiana cares about

AI Financial Oversight
She actively discusses the intersection of AI and FinOps, highlighting the need for new roles like an "AI CFO" to manage the growing cloud costs of AI workloads.
LATAM GTM Strategy
Her entire career is focused on building and scaling go-to-market strategies and sales teams specifically for the Latin American tech market.
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Career

Work history

2-2024
Manager, Select Territory @Apptio + @Kubecost + @Turbonomic
IBM
4-2022 - 1-2024
Manager Sales Development - Latam
Twilio
9-2021 - 3-2022
Full-time parenting
Career Break
9-2021 - 3-2022
Regional Director Latam - Tech Investor
New Tech Investments
1-2021 - 8-2021
Regional Director LATAM
Instructure
In the press

Media appearances

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Education
Master of Business Administration (M.B.A.)
FGV - Fundação Getulio Vargas
2009 - 2012
Business Administration
Centro Universitário FMU | FIAM-FAAM
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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