Tatiana Sendin in

Tatiana Sendin

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Founder & CEO at ThinkWorkLab
📍 São Paulo, Brazil

Tatiana Sendin is a business journalist with over 20 years of experience, focusing on people management, career development, and technology. She is the Founder and CEO of Think Work Lab, Brazils first integrated digital knowledge platform for HR. Colleagues describe her as passionate, intelligent, open, and inclusive.

As a lifelong learner with a stated love for the arts, Tatiana has a personal project of revisiting classic literature through audiobooks to develop mindfulness. She uses these stories to connect timeless themes with modern business and life, sharing her insights on platforms like LinkedIn.

She is recognized as a LinkedIn Top Voice and one of the 100 most influential people in HR in Brazil.

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Experience
22 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
São Paulo, Brazil
Personality Overview

How Tatiana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tatiana cares about

Future of HR
Her company, Think Work Lab, aims to help HR become more strategic by navigating technology, behavior, and culture to empower decision-making in a changing world.
People Management
A central theme of her 20-year career, publications, and the core mission of her company, Think Work Lab, which is dedicated to knowledge in this field.
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Career

Work history

12-2020
Founder & CEO
ThinkWorkLab
7-2020
Founder
Tatiana Sendin Comunicação
3-2025 - 12-2025
Colunista
RH Portal
10-2022 - 12-2025
Columnist
Money Times
9-2020 - 12-2020
Editor Chief of Et cetera
Bossa.etc
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2004
Economics
Fipe e Universidade de São Paulo
1999 - 2001
pos-graduation
FAAP - Fundação Armando Alvares Penteado
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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