Taylor Bornstein

Go-getter
DISC Type : d

Director of Content and Public Relations at Mendix

Fredericksburg, Virginia, United States

Overview

Taylor has no verified overview

Personality Overview

Challenger

Decisive

Vision Oriented

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Taylor has no verified topics they care about

Media Appearances

Taylor has no verified media appearances

Work History

7-2023
Director of Content and Public Relations at Mendix
11-2022 - 7-2023
Senior Manager, Content Services at Mendix
9-2020 - 11-2022
Manager, Content Services at Mendix
9-2016 - 8-2019
Copywriter at Iron Mountain
8-2014 - 9-2016
Writer and Editor at -

Education

2004 - 2005
Master of Fine Arts - MFA from University of Warwick
1999 - 2003
B.A. from University of Vermont

More Information

Social Presence :

Prographics :

Exp : 15 Location : Fredericksburg, Virginia, United States Job Level : Mid-senior Designation : Director of Content and Public Relations at Mendix
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Insights For Selling To Taylor

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taylor is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Taylor

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Taylor move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Taylor take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Taylor

Personality Compatibility


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