Taylor Hornecker

Wildcard
DISC Type : ics

Director of Communications - Content & Social at Universal Music Group

Los Angeles Metropolitan Area, United States

Overview

Taylor Hornecker is the Director of Communications at Universal Music Group, where she leads global content and social media strategy. Her expertise, built over years at UMG and Combs Enterprises, lies in driving digital campaigns and growing online communities for major brands in the music and entertainment sectors. She holds a Bachelor of Arts from Western Michigan University.

As an only child, Taylor developed a deep love for music at a young age and considers it her true passion. She is dedicated to fostering equality in the music industry, serving as the Content Director for the non-profit She Is The Music, which supports and creates opportunities for women.

She was instrumental in growing Universal Music Group’s Instagram account to a milestone of one million followers.

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Global Content Strategy
Her role at Universal Music Group involves overseeing global communications and content strategy for both UMG and Universal Music Publishing Group.
Social Media Growth
She has a proven track record of growing social followings to new heights, including leading UMG's Instagram to one million followers.
Women in Music
Serves as Content Director for 'She Is The Music, ' a nonprofit co-founded by Alicia Keys to increase opportunities and equality for women in the industry.

Media Appearances

Behind the Business ft. Taylor Hornecker: Director of Communications - Content & Social at Universal Music Group. Featured in YouTube

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Work History

1-2018
Director of Communications - Content & Social at Universal Music Group
4-2018
Content Director at She Is The Music
3-2016 - 3-2018
Director, Digital & Social Media at Combs Enterprises
8-2015 - 3-2016
Senior Community Manager at Ignite Social Media
4-2013 - 8-2015
Community Manager at Ignite Social Media

Education

Bachelor of Arts from Western Michigan University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Communications - Content & Social at Universal Music Group
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Insights For Selling To Taylor

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taylor is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Taylor

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Taylor move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Taylor take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Taylor

Personality Compatibility


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