Tennyson Wilson

Enigma
DISC Type : dci

Partner & Chief Media Officer at Demonstrate

San Francisco, California, United States

Overview

Tennyson Wilson is a purpose-driven marketer with over 20 years of experience, serving as Partner and Chief Media Officer at Demonstrate. He specializes in building brand awareness and optimizing media strategies for startups and Fortune 100 companies. He holds a Bachelor of Arts from San Francisco State University.

Outside of his marketing career, Tennyson is the Co-Founder and Head of Club Affairs for The Town FC, a community-based professional soccer organization. He is deeply involved in using sports to foster community progress and professional development for young athletes in the East Bay area.

He co-founded a professional soccer organization that partners with MLS NEXT Pro to provide a pathway for aspiring players.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Community Soccer
Co-founded The Town FC, a community-based soccer club, and leads initiatives like The Town Futures Project to support local youth and player development in the East Bay.
Media Strategy
As Chief Media Officer, he leads the expansion of paid media capabilities, integrating both traditional and non-traditional strategies to connect brands with audiences.
Marketing Effectiveness
Serves as a final round judge for Effie Worldwide, evaluating the most effective marketing campaigns and connecting with other industry leaders on best practices.

Media Appearances

Demonstrate Expands its Capabilities with Addition of Tennyson Wilson. Featured in PRWeb

See Now

Work History

10-2025
Partner & Chief Media Officer at Demonstrate
1-2023
Partner at The Town Group
2-2022
Co-Founder, Board Member & Head of Club Affairs at The Town FC
2-2020 - 10-2025
Partner & Head of Media Services at Demonstrate
7-2018 - 6-2019
Group Managing Director, Innovation at Swirl | Mcgarrybowen (Dentsu Aegis)

Education

2002 - 2007
Bachelor of Arts (B.A.) from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco, California, United States Job Level : N/A Designation : Partner & Chief Media Officer at Demonstrate
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Insights For Selling To Tennyson

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tennyson is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tennyson

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tennyson move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tennyson take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tennyson

Personality Compatibility


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