Terry Pullen

Wildcard
DISC Type : isc

CEO at Greenbank Capital

London Area, United Kingdom

Overview

Terry Pullen is a serial entrepreneur and CEO with over 30 years of experience across property, management consulting, finance, and hospitality. He leads The Substantia Group, a business and property consultancy, and Greenbank Capital, a merchant bank. His career is marked by holding numerous chief executive roles and a strong entrepreneurial mindset.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Property Development
As CEO of The Substantia Group, he has extensive experience in acquiring, managing, and developing commercial and residential properties, with a focus on repurposing buildings.
Venture Investing
Leads Greenbank Capital, a merchant bank focused on investing in undervalued exponential growth companies and assuming key advisory roles.
Business Consultancy
Through The Substantia Group, he provides consultancy on fundraising, due diligence, strategic planning, and operational support to executive management teams.

Media Appearances

Terry has no verified media appearances

Work History

9-2020 - 8-2023
CEO at Greenbank Capital
2-2018
Founding Trustee at Ada & Albert
8-2015 - 3-2018
CEO at Sugar Hut Group
9-2013
CEO & Founder at The Substantia Group
6-2012 - 4-2016
CEO & Founder at The Bloomsbury Ballroom

Education

Education details unavailable from Ravens Wood Grammar

More Information

Social Presence :

Prographics :

Exp : 27 Location : London Area, United Kingdom Job Level : Leadership Designation : CEO at Greenbank Capital
URL has been copied!

Insights For Selling To Terry

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Terry is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Terry

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Terry move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Terry take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Terry

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.