Tessa Francine Khoo

Observer
DISC Type : ic

Marketing Director, APAC @ Gong at Gong

Singapore

Overview

Tessa is a results-driven marketing leader with over 12 years of experience leading strategic, data-informed campaigns in the APAC region for companies like Gong and Xero. People who have worked with her describe her as charismatic and hardworking. She holds a Bachelors Degree from the University of London.

Outside of her professional life, Tessa has shown interest in major global sporting events, having been involved in partner workshops for the FIFA Womens World Cup. She is also a parent and a proponent of supportive workplace policies like extended parental leave, which she utilized during her time at Xero.

After an extensive 9+ year career at Xero, she had the opportunity to step in as the acting Managing Director for Asia before her current role.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

APAC Market Growth
Her career has been focused on launching brands and driving revenue growth across diverse Asia-Pacific markets for both Xero and Gong.
Growth Marketing
She previously held the title of GM of Growth Marketing at Xero, leading regional marketing strategy and global marketing operations to scale diverse market portfolios.
Supporting Small Business
During her time at Xero, she frequently engaged with the mission to support small businesses and their advisors to succeed and thrive.

Media Appearances

Tessa has no verified media appearances

Work History

1-2026
Marketing Director, APAC @ Gong at Gong
7-2024 - 1-2026
GM Growth Marketing, Emerging Markets & Global Marketing Operations at Xero
10-2022 - 7-2024
Marketing Director, APAC at Xero
1-2022 - 7-2022
Regional Director, Asia (Acting) at Xero
8-2016 - 9-2022
Marketing Director, Asia at Xero

Education

2008 - 2010
Bachelor’s Degree from University of London
2007 - 2008
Diploma from University of London

More Information

Social Presence :

Prographics :

Exp : 15 Location : Singapore Job Level : Mid-senior Designation : Marketing Director, APAC @ Gong at Gong
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Insights For Selling To Tessa Francine

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tessa Francine is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tessa Francine

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Tessa Francine move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Tessa Francine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tessa Francine

Personality Compatibility


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