Thales Becker Dias da Silveira

Sharpshooter
DISC Type : DC

CMO at CMO Consult.

São Paulo, São Paulo, Brazil

Overview

Thales is a marketing, sales, and customer experience executive with over 14 years of experience, specializing in branding, growth, and leading high-performing teams. He has founded four businesses with two successful exits and holds a certificate from The Wharton School. People who have worked with him describe him as a natural and admirable leader who is communicative and engaging.

He is passionate about creating a unified and frictionless customer journey by integrating marketing, sales, and service. Thales is dedicated to team development, focusing on fostering motivation, purpose, and providing growth opportunities for his team members. He believes in building a strong company culture as a foundation for success.

Unique fact: He successfully doubled sales results and investment returns in a previous role by implementing a dynamic ad integration via API, while simultaneously reducing CPC by over 33%.

Personality Overview

Thorough Evaluator

ROI Driven

Precise But Practical

They respond better to strong and respectful interactions.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Branding and Growth
He recently recorded a podcast discussing the often-misunderstood relationship between branding and growth, two areas he has focused on since 2009.
Team Leadership
Colleagues consistently praise his leadership, highlighting his ability to develop teams, provide growth opportunities, and inspire motivation and purpose.
Unified Customer Experience
His long-term professional goal is to deliver a frictionless customer experience by aligning marketing, sales, and service into one cohesive communication area.

Media Appearances

Acordo Certo tem novo comando no marketing. Featured in Megabrasil (portal.megabrasil.com.br)

See Now

Work History

2-2024
CMO at CMO Consult.
8-2022 - 12-2024
Head of Marketing, CX and CS at a55
3-2020 - 8-2022
Chief Marketing Officer & Partner (Exit for Boa Vista at 2022) at Acordo Certo
11-2018 - 3-2020
Head of Sales and Customer Success (Ex Creditoo - sold for Creditas in 2020) at Creditas
7-2017 - 11-2018
Head of Marketing, Sales & Customer Experience at Ciclic

Education

2018 - 2019
Certificate from The Wharton School
2014 - 2014
Specialization from University of La Verne

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CMO at CMO Consult.
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Insights For Selling To Thales

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thales is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Thales

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Thales move?

  • If convinced, they can reach decisions quite fast.
  • Can Thales take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Thales

Personality Compatibility


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